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	Author	Vokey, John R.; Read, J. Don
	Title	Subliminal messages: Between the devil and the media			Type	Journal Article
	Year	1985	Publication	American Psychologist	Abbreviated Journal
	Volume	40	Issue	11	Pages	1231–1239
	Keywords	Rock music; Mass media; Subliminal stimulation; Satanism; Advertising; Cognition; Unconscious; Psychology
	Abstract	<< Examined the controversial public issue of subliminal messages in advertising and popular music. 65 undergraduates completed a series of tasks to determine whether any evidence exists that such messages affect behavior. Results reveal no evidence to support such a claim and suggest that the apparent presence of backward messages in popular music is more a function of active construction on the part of the perceiver than of the existence of the messages themselves. It is noted that the public media's treatment of this research fails to draw the distinction between the alleged presence of these messages and the impact they are purported to have on the listener or viewer. (23 ref) (PsycInfo Database Record (c) 2025 APA, all rights reserved) >> (SOURCE: https://psycnet.apa.org/doiLanding?doi=10.1037%2F0003-066X.40.11.1231)
	Address
	Corporate Author				Thesis
	Publisher	American Psychological Association	Place of Publication		Editor
	Language	English	Summary Language		Original Title
	Series Editor		Series Title		Abbreviated Series Title
	Series Volume		Series Issue		Edition
	ISSN	0003-066X (print); 1935-990X (online)	ISBN		Medium
	Area		Expedition		Conference
	Notes				Approved	no
	Call Number	INTech @ brianhickam2019 @			Serial	2902
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